SANYUTANG

Our Spirit

The brand name and spirit of SanYuTang comes from the chapter of Wang Su of a famous ancient Chinese novel, "Records of the Three Kingdoms".

In the chapter, it mentions a famous and diligent scholar, named Dong Yun, in the Cao Wei period of the Three Kingdoms. When Dong's succeeding generations asked him about the studying advice, Dong Yu told them to firstly, read a book for a hundred times, and then they would naturally realize the intention and meaning of a book. He also encouraged his descendants to spend three leisure time periods to improve themselves, indicating the winter (the spare time of a year), midnight (the spare time of a day, and the rainy moments (the spare time between hours).

Due to the spirit of continuous learning and endless diligence, SanYuTang along with our like-minded tea craftsmen are determined to introduce great Taiwan tea to the world through this SanYuTang brand. We do our best to make the information of goods public in a detailed way, including the exact place of origin, the season of tea manufactured, the tea types and qualities, or even the pesticide inspection of tea leaves. We wish our fine and safe tea can ease one's burden, accompanying people anytime.

Conception

選用沉穩的藏青色,代表蘊藏著關於茶的豐富內涵,以及我們對於茶葉品質的嚴謹及專業態度。唯有專注、專業地考慮到所有的細節,才能讓三余堂品牌成為一個穩定且值得信賴的橋樑,銜接起茶職人與顧客間的交流。

品牌識別設計中的「三」一字代表為是歲余、日余、時余,取自曹魏時期大家董遇勉後進學者利用空閒之餘精進自我之意,三字中間「一」為設計為茶葉形狀,則代表三余堂推廣台灣好茶的核心目的。

  • 台灣商標權已取得
  • 日本商標權申請中

茶堂足跡

2018/11     成立三余堂

 

2019/02     推出日常系列

2019/03     推出有常系列

2019/06     推出久常系列

2019/07     赴日本參加第三屆國際茶展

2019/08     推出限量冷泡系列

2019/09     推出年節禮盒

2020/01     三余堂慶周歲活動